7 June 2017 • Renée Turion
Pop-up project The Donut Factory raises 3000 euros for Make A Wish
Last week, a lot of people saw, enjoyed and tasted the donuts of The Donut Factory. The Donut Factory was open from the 29th of May till the 2nd of June in the Innovation Playground of The Hague University of Applied Sciences. There were people walking in and out all the time and most of the time there was a line of people waiting to customize their donuts. Not to mention all the big take-away orders! On Friday the students handed over a cheque of € 3024,75 to ’Make a Wish’ foundation.
‘The pop-up was much better than expected’ says René de Knegt, student Small Business and Retail Management, who is one of the developers of this new retail concept. The donuts of the pop-up were sold out every day. One of the days they even had to close at 13:30 because the demand for the donuts was way more than they counted on. It was an amazing experience, the good news is that there are more of these pop-up projects to come!
New inspiring concepts
The Donut Factory was a collaboration between Communication (ICM), Design (IDE) and Small Business (SBRM) students set up by the Retail Innovation Lab (part of the Research Group Innovation Networks). The Retail Innovation Lab facilitates four pop-up stores every year. The purpose is to create an interactive and immersive environment for new retail concepts and products, to do research and to inspire local retailers. Selling products can be part of it, but need not be.
For coming pop-ups the Retail Innovation Lab is always open for innovative pop-up collaborations. Please communicate ideas with Anja Overdiek, A.Overdiek@hhs.nl.