15 May 2017 • by Len Middelbeek
European Studies students take study trip to Germany
From 30 April through 6 May 2017, 18 European Studies students participating in the Zukunft Deutschland project went on a study trip to the federal state of Bavaria. There, the students explored this economic hot spot in Europe and learned more about the relationship between Bavaria and the Netherlands.
This was why the students had been invited here by the City of Nuremberg’s Department of Economic Affairs. This city has many innovative start-ups as well as many hidden champions in its vicinity. These companies might not be that well known, but they still play an important role in the economic development of Bavaria. History was also an important element in the trip. The students became acquainted with some of the darker aspects of this federal state’s past by visiting the NS-Parteigelände and the courtroom in Nuremberg where the leaders of the Nazi regime were tried.
The students spent their second week in Munich. Here in the capital of Bavaria, they had been invited to visit Ketchum Pleon, a globally operating PR company where they were welcomed by a former International Communication Management student, Vanessa Schultz. The students were told how a large communications company functions and how it reaches customers in the German market: After all, Ketchum Pleon works for numerous market leaders and government agencies in Germany. At the Consulate General of the Netherlands in Munich, the Consul General, Peter Vermeij, and his staff provided several specific examples of how they are supporting companies in southern Germany by means of trade missions, matchmaking, etc. In addition, Koen van der Burg, who is currently a European Studies intern, talked about how interesting and fascinating an internship can be and what it’s like to live in Munich.
This successful and stimulating week came to a close with learning a bit about Bavarian culture: a visit to the famous Hofbräuhaus. This was where the students finished up the assignments they had received during their study trip. The group that had done the best job on these assignments was treated to a typical, little Bavarian prize…
Zukunft Deutschland was started in 2006 and is an extra-curricular programme that prepares students in European Studies for internship and work opportunities in Germany. Zukunft Deutschland offers study trips, weekly lectures given by Germany experts, and an active alumni network.