28 November 2018 • HNTB, Arie Verhoef
Working with clay without instruction
Can you apply concepts, practices and techniques from the creative industry and arts in business professions? That is what students from the Artful Business Creations minor of the Faculty of Management & Organisation are trying to figure out. Student Morgan: “This minor is intense, difficult and valuable.”
The minor has uncovered many discoveries for Morgan, an American who has almost completed the Industrial Design Engineering course at The Hague University of Applied Sciences. For Eelis, the Finnish exchange student, who with the Entrepreneurship & Team Leading diploma in his pocket later on, wants to join his parent’s company. For Fulya, Dutch with Turkish origins, who wants to work in HRM. And for Niek who is busy with a Facility Management course.
When Eelis first read about this minor when in Finland, he thought: I can’t make money with that. And yet, he enrolled, attracted by the student profile that matches this minor. Do you like experimenting, do you want to find out why you do things, do you go left when the rest go right? Then the Artful Business Creations minor is something for you. The students follow various tracks in the minor. In tutorials and workshops, they discover the power of creativity. They visit the creative industry and experience that you can also achieve results by being open to inspiration. They use all these experiences in projects they do for commissioning parties.
A different view
The minor has taken Niek out of his comfort zone. “I have learned to approach problems with my senses and my feelings. One of the exercises was working with clay without any prior instruction. We just got on with it. It didn’t produce much. Then I had to go outside and find an object that I wanted to make an imprint of with the clay. You then view things differently. You see things differently. I have learned that you can arrive at other solutions by daring to take a different approach to a problem in facility management.”
Morgan has also discovered that a structured process also has its value. “In the design world it is not about figures and processes. It is more about emotion, feeling and, above all, connection. Art and creativity becomes interesting to the business world when you consider that the connection between people is just as essential in that business world. I have seen how hungry people are for a good match between creativity and business.” That is also Fulya’s experience. “In the businesses I’ve been to, I saw that people did not give themselves, and were not given, time to go off the beaten track. They sell themselves and their company short in that way.”
When asked about the exercises the four did during the minor, one positive story follows the next. The soundwalk jumps out. During that, students are asked to stand still for ten minutes in a library, a cafeteria, a company or simply outside. What sounds do you hear? Do you expect them there? What effect do they have on you? Niek: “Noises in the working environment effect the quality of the product made there.” Certain sounds fit with a product. Morgan: “At Audi, they have engineers working there that develop the perfect sound of an Audi door closing. Each car of that type gets the same sound.”