24 May 2017 • by Lotte Hoes
Nomination for new external website
THUAS’ external website that was launched just last summer has been nominated for the ‘Brand’ award in the Dutch Interactive Awards. This puts us in the same boat with biggies like Heineken. We’ll find out if we’ve actually won during an award show on 1 June.
The Dutch Interactive Awards is one of the most prestigious juried competitions for Dutch websites. The THUAS website was nominated because its makers managed to create a platform for all of its target groups in a relatively short length of time: nine months. For one thing, it gives current students and staff a chance to tell their stories about THUAS by means of videos and vlogs. The new website is also better suited for secondary school pupils; more attention is now devoted to providing these prospective students with information about degree programmes and events. The Dutch Interactive Awards also praises the new design of the THUAS site: ‘At the heart of its style is a squangle: a composition of squares and triangles. This gives the webpages a quirky look that appeals to students and secondary school pupils. The design for the pages intended for professionals has a more conventional look.’
Ed Lazet, Unit Manager for the Communication department and a project manager for the new site, is pleased with the nomination. ‘We and our design firm TamTam, our content developer Content Kings, and our website developer Estate worked really hard on building the site,’ says Ed. ‘The former site was really outdated, so we needed to find a completely new approach. For one thing, we used the findings of a target group survey to make information on the new site much easier to locate. This reduced the number of click-through pages from 10,000 to 1,000. But we never expected to be nominated, let alone be competing against big companies like Heineken.’
Laura Legué of TamTam added that the website will continue to evolve despite this major recognition. Laura: ‘We’re going to give the website a good update a couple of times a year. Based on a feedback session, one thing we discovered was that everything about the design of the education and research pages was way too simplified for PCs. This was because we designed it more with mobile phone users in mind. This will soon be solved when we launch a new update!’