13 April 2018 • Anneke Dam
Network symposium explores the possibilities of HR analytics
HR data enables organisations to make better use of employee talent and to improve their company performance as a result. How can organisations strengthen this function and what role does big data play in this? These questions were the focus of a symposium organised by the Human Resources Department degree programme on 27 March.
“The importance of HR analytics and data-driven HR for our field is tremendous,” says HRM programme lecturer Manolis Mavromatis. “They make it possible to support policy with figures, identify patterns and make predictions on the behaviour of people within organisations. This lets you make better use of the possibilities of employees and base your decisions on these. This is an important new development in the HRM field, one in which our degree programme has already gained quite a bit of experience.” To share this knowledge and experience with partners in the professional field, among others, the degree programme organised a symposium.
More targeted selection
There is a wealth of data available that can benefit organisations. The recruitment of employees can also take place much more effectively and efficiently, adds Mavromatis. “HR analytics enables more targeted selection when it comes to the recruitment and retention of quality employees. You can combine different variables and identify connections. Since the data is based on statistics, this is a powerful measuring tool that lets you predict and influence developments on the individual, group and organisational levels.”
The HRM degree programme at The Hague University of Applied Sciences is one of the first in the Netherlands to include HR analytics in its study programme. Daphne Metsemakers, team leader of the HRM degree programme, comments, “We currently offer HR analytics to third-year students who can work with it directly in practice, using data from the organisations where they are doing an internship. THUAS is a networking university of applied sciences, which means we are continuously looking for a link between education, research and professional practice. By working together with partners in the field, we are in close contact with professionals and follow developments closely. At the same time, we offer companies the possibility to work together with our students, already from the first academic year.”
After the symposium, all visitors received a report on the research conducted by the HRM degree programme in collaboration with the Berenschot consultancy firm. More than eighty students gained insight into HR analytics for close to seventy organisations in the Hague region. Mavromatis adds, “We asked the students to do this research assignment during their internship. They created support within their internship organisation for the research and helped carry it out together with the HR specialist at the various organisations. As a result, the degree programme has identified the extent to which organisations in the region use HR analytics, while the participating organisations received a benchmark of their current status and the students gained practical insight into what HR analytics is exactly and how it can be applied within organisations in daily practice.”
HR analytics pioneer Irma Doze was one of the speakers.