9 December 2019 • Janneke Platenkamp-Kannegieter
Dutch Design Week + Future-Proof Retail = Ultimate Inspiration
During the Dutch Design Week (DDW), inspiration is key. Last October, more than 2,600 (inter)national designers showcased their work at 120 locations in the city of Eindhoven. This made the DDW the perfect place to share the results of 18 months’ worth of research into the future-proof skills of retail entrepreneurs and employees, titled “Re-Imagine Retail”!
A myriad of speakers captivated their audiences during the two days Future-Proof Retail was present at the DDW. THUAS researcher Rainer Hensel (Sustainable Talent Development, involved with the EHBR Lab (‘First Aid for Retail’ or FAR Lab) gave a presentation on a new kind of retail enterprise: connecting creativity with business skills and ‘multi-scenario thinking’. The audience didn’t just take copious notes, they interacted by stating that banks should focus more on these new types of enterprises and less on ‘the one business plan’, so they can invest in talent, flexibility and business sense.
Kevin Tulip (CEO at Primark Benelux), who has worked at Primark since he was a teenager, told the participants how he uses his employees’ creativity to ensure an innovative shopping experience. Andra Dauti (IDE graduate student at THUAS) showed her attendees how she worked together with Intertoys employees to design a surprising and innovative shopping experience, featuring a laser-printer.
The FPR-team also launched a test version of the platform Voormijnwinkel.nl. This platform inspires retailers to think creatively and to use technology in and around their shops. It also connects retailers to tech suppliers. Numerous partners have already signed up to collaborate on the further development of the platform, which is based on research by THUAS, TMO Fashion Business School and Rotterdam University of Applied Sciences.
For participants wanting to know how an FPR Lab really works, a pop-up store had been set up. This pop-up store contained over twenty learning tools developed in the different FPR Labs. For example the game “Klandizie” (‘Clientele’), which was created by Instore Futurelab Roermond and Zuyd University of Applied Sciences and which helps food retail employees enhance their hospitality skills in a playful manner. Lecturers collected the booklets on design thinking for management students (FAR Lab) and critical friends, a method used by Hanze University of Applied Sciences in Lab Traction to motivate entrepreneurs. And let’s not forget the card game “First Things First” and the infographic “Circulair werken” (‘Circular Business’), developed by NHL Stenden University of Applied Sciences, which lets students confer with entrepreneurs without complicated models.
How Future Proof is Future-proof Retail?
During the Dutch Design Week, Future-Proof Retail was informed that it would receive another grant from Stichting Detailhandelsfonds (a foundation for retail funds) for 2020. The project will complete its first phase by making all sector-related tools and insights available online.
If you would like more information on the future of FPR, please contact Anja Overdiek (email@example.com) or Heleen Geerts (firstname.lastname@example.org). They will be able to tell you everything about the future of this inspiring initiative. Because FPR is bursting with inspiration!
Click here to view “Een Retail lab in 90 dagen” (‘A Retail Lab in 90 Days’), which summarises the labs’ research and acts as a guideline for municipalities and centre executives looking to organise learning labs. During the Hackathon panel discussion, Rijswijk City Council Member Armand van der Laar explained how he uses Retail Labs to focus on innovating shopping areas by stimulating retailers to learn new skills.